Today, international sports and lifestyle brand, New Era Cap Co., Inc., announces the release of the New Era Official Super Bowl LIV Sideline Collection and three additional cap drops happening during the lead-up to the Super Bowl.
The New Era Official Super Bowl LIV Sideline Collection, available now, features a 9FORTY® and a knit. The 9FORTY® is a stretch snapback with a large embroidered team logo on the front of the cap with a Super Bowl LIV logo on the left side. The knit includes a woven team logo patch on the front and a Super Bowl LIV logo on the left side. These hats will be worn on the field by the players and coaches of the Kansas City Chiefs and San Francisco 49ers as they face off in the NFL’s biggest game. Fans can purchase these caps now on www.neweracap.com for a retail price of $33.99 USD.
Details on the hat drops leading up to Super Bowl Sunday are listed below:
- New Era Super Bowl LIV Tarmac Collection: Available in a 9FIFTY® silhouette and a fedora, these hats will be given to players and coaches upon their arrival in Miami. The 9FIFTY® cap features a multi-colored floral satin crown, a black Super Bowl LIV logo on the front and a black and white NFL100 logo on the back. The fedora includes a multi-colored satin floral fabric band around the crown. A black Super Bowl LIV logo is on the front of the fedora. The Tarmac collection will be available exclusively at the NFL SHOP in the Super Bowl Experience for a retail price of $54 USD starting on Saturday, January 25th.
- New Era x Jason Taylor NFL Shield 9FIFTY®: This custom 9FIFTY® cap was designed by former Miami Dolphin linebacker Jason Taylor and features a teal colored satin with an orange and teal tonal NFL Shield on the front, and an embroidered “99” on the cap’s right-side panel. Taylor’s autograph is inscribed on the visor and an orange satin lining features Dolphins themed graphics. Retailing for $99.99 USD, this cap will be available January 29th on neweracap.com and at the NFL SHOP in the Super Bowl Experience. Fans who purchase the cap on the 29th will be given priority access to meet Taylor while he is on-site at the NFL SHOP in the Super Bowl Experience for fan autographs and photos on Wednesday, January 29th from 4:00-5:00pm.
- New Era x Wilson NFL 100 9FIFTY®: This limited edition cap celebrates NFL’s 100th Season featuring a metallic NFL100 badge across the front crown. The cap’s visor is wrapped in genuine Wilson leather from an official NFL football and is embossed with official NFL football marks across the top. A metallic Wilson logo badge is on the right side of the cap while a metallic New Era flag is on the left side. This cap will be available at the NFL SHOP in the Super Bowl Experience for a retail price of $99.99 USD.
Complete information on Super Bowl Experience, NFL SHOP, schedule of events, attractions, player appearances and more can be found at www.nfl.com/superbowl. Tickets for Super Bowl Experience can be purchased at Ticketmaster.com. Tickets are $35.00 for adults and $25.00 for children 12 and under, and permit entry for a particular day and time. A NFLXtra Fast Pass may be purchased for $55.00.